Gazzetta dello Sport "All the pink of life" friends 
  
 In the video above the spot      All the pink of life   ,     set in Buenos Aires where a girl lives through and the world  Journal  with moments of spectacular sports and effects that contaminate his daily life, to send out the message that  the rose is not just the color of the newspaper most widely read and loved by the Italians, but a way of understanding life and interpret the days of everyone . 
 
 The tour ends on the logo that appears at the end of   spot in the center of an imaginary world of   Gazzetta dello Sport:   
  for this campaign,  La Gazzetta dello Sport  was entrusted to an agency global multinational company, McCann Erickson  . The 
 
      colonna sonora     è il grande successo di       Freddy Mercury e dei Queen      ,     Somebody to love    , pezzo del  novembre 1976,  primo singolo estratto dall'album     A Day at the Races    , nella fresca cover dei     Glee     che rende attuale l'emozione di uno dei     pezzi musicali più belli in assoluto     degli anni '70    . 
  
 Tale parallelismo ricercato tra "vecchio e indimenticabile" e "nuovo riattualizzato" vuole far capire come la oltre centenaria       Gazzetta dello Sport      is always in step with the times  providing daily with modern codes and language,   the emotion and passion for sport and for life, never forgetting our past . 
 
  not over here a series of initiatives (including interactive and viral), entrusted to the agencies  Abcrea ,  g-com and   Tunnel  study, the surprise will be activated within the next few weeks in all the territory!  
 
  Since today, March 8, 2011, and 'the    Women's Day, the Gazzetta dello Sport   after so many sacrificed to Sunday Football  also decided to make a thought to all of them hoping that they can accept     this "Rose" thought.   
 
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